Wednesday, May 9, 2012
[WATCH]: Rapidminer 5.0 Video Tutorial #6 - Creating Decision Trees for Market Segmentation
Calling all marketers! In this video we discuss how we can use Rapidminer to create a decision tree to help us find "sweet spots" in a particular market segment. This video tutorial uses the Rapidminer direct mail marketing data generator and a split validation operator to build the decision tree.
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