Wednesday, October 5, 2011
[WATCH]: How to Design an Effective Direct Mail Postcard or Door Hanger
Step 1 THE GLANCE TEST Use a headline, an image or a combination of both to tell your prospect what the postcard is all about. He should be able to know what you are offering with just a glance. The glance test is half the battle, if the prospect cannot easily determine what you are offering it wont matter what else you have on the postcard, hes going to toss it. Step 2 THE MAGNET A special offer, discount or a unique product or service is the best way to get a good response from you di
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